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How do top freelancers charge $100/hr, $250/hr, and even more?Let me show you.

If you’re anything like me, what probably most excites you about freelancing is being able to do work you enjoy, get paid what you truly deserve, and have the freedom to live life on your own terms.

That’s certainly the dream.

But it doesn’t always work that way. At least not for everyone.

If you aren’t careful, freelancing can quickly turn you into its servant, rather than the other way around.

Over the years I’ve seen countless new and experienced freelancers alike get caught in a vicious cycle: Charging too little, and working too hard in the name of trying to make ends meet.

It may not seem like there’s an obvious escape.

My inbox is filled with people saying things like:

  • “Don’t I need more experience before I can charge more?”
  • “Don’t I need to keep prices low in order to be ‘competitive’?”
  • “No one seems willing to pay more for the service I offer…”

Respectfully, I want to challenge that way of thinking.

Why? Because it doesn’t explain why some new (or inexperienced) folks charge (and get) $50, $75, or even $100/hr or more…

Nor does it explain why many more experienced, more pedigreed freelancers are still undercharging even after years of supposedly “paying their dues.”

Some make the decision (consciously or not) to bury their head in the sand, hoping the problem will somehow take care of itself.

It never does.

In fact, the harder you work, the more entrenched you become in the cycle…

Working more, for less…

Less money (usually less per hour, and sometimes less overall as you get burned out from working too hard), less enjoyment from your work (especially as you take on projects just for the money), and less freedom in your life.

The exact opposite of what got you excited about freelancing in the first place.

Over the past few years, I’ve lost count of the number of freelancers I’ve observed who are chronically undercharging for their work.

I believe this is completely unnecessary, avoidable, and reversible.

I believe your freelancing business should serve YOU, never the other way around.

I want to challenge you to think bigger.

After years of helping freelancers at all levels raise their rates and charge what they deserve, here’s what I’ve noticed about why we charge too little in the first place:

We don’t know how to charge more.

That’s it.

We can talk all about psychology, mindsets, confidence, self-worth, and more, but none of that is really the problem. It all comes down to not knowing how to charge more.

If the $15/hr freelancer knew how to charge $30/hr, he’d already be doing it.

If the $30/hr freelancer knew how to charge $60/hr, she’d already be doing it.

And if the $75/hr freelancer knew how to charge $150/hr — you guessed it — he or she would already be doing it.

And if I showed you how to charge more, you’d do it, too.

In some industries, like sales, or Wall Street, knowing how to charge the right amount is one of the job requirements. It’s a prerequisite for anyone working in those fields… Practically the entire point of everyone’s job in those industries is to make sure to get the right price for what they are selling!

Freelancing is different. Our skill is our craft — maybe it’s design, writing, programming, accounting, translation, virtual assistance, legal consulting, or what have you. We’re craftspeople, not slick salespeople or Wall Street characters.

So we end up focusing on what we’re good at, hoping the money will come.

Sometimes, it does. More often than not, it doesn’t — because no one shows us how to get it.

I want to show you how to get it.

Introducing Raise Your Rate Masterclass

Raise Your Rate Masterclass is a brand new program designed to help both new and experienced freelancers earn more, while enjoying more fun and freedom from your freelancing business (whether you’re just starting out, or you’ve been at it for a while and want to do even better).

I’ll teach you everything I learned about how to raise your rate, from when I first started out as a new freelancer, going all the way up the ladder to charging hundreds of dollars per hour and getting a steady, “endless” stream of great clients.

You’ll also learn from some of my best friends and most respected colleagues whom I’ve invited to teach alongside me in Raise Your Rate Masterclass. They also happen to be some of the most successful (and highest paid) online freelancers on the planet!

What you’ll find inside 

Raise Your Rate Masterclass

How to double, triple, or even 10x your rate

(without fear of rejection)

CORE LESSON

  • Why you need to forget everything you know about “getting a raise” to succeed at freelancing (or how to avoid the “Corporate Pricing Trap” many freelancers inadvertently fall prey to)
  • The psychological, strategic, and tactical differences between asking for a raise at a “day job” vs commanding more money in your freelancing business (you need to know this even if you’re brand new to freelancing)
  • My simple pricing method for skyrocketing your rate quickly, virtually effortlessly, and most importantly with zero risk (I personally used this approach to boost my rate over 900% within my first year of freelancing alone)“
  • Why you should (counterintuitively) avoid going for small raises from your clients, and how to get BIG ones instead
  • Why you shouldn’t wait to command the type of money that EXCITES you to work in your freelancing business each week
  • How to influence the real “gatekeeper” who decides how much you charge (hint: it’s not the clients)
  • The biggest pitfall most freelancers fall into when going for a raise, and how to avoid it
  • The surprising way freelancers get stuck at a certain rate and end up “plateauing” there (even if they seem “successful” on the surface)
  • Why repeat customers — great as they are — usually don’t lead to a high freelancing income (and the secret ingredient you need to add to the mix in order to GROW your rate exponentially)
  • The subtle role price “anchoring” plays in how much you charge — and how to use it to your advantage
  • My answer to, “What do I do if/when clients see I used to charge so much less than this??”
  • The surprising role your price plays in client satisfaction (hint: the clients who pay the least are usually the most unhappy — and the hardest to work with)
  • A real-life example of how I successfully used my Rock Climbing Method to increase my rate by 33% from a single client (I was able to earn $2,000 for about 3 days of work)
  • My benchmark for determining if you’re charging enough each month and year
  • And more…

INCLUDED IN BOTH BASE AND SUMMIT PACKAGES

How top negotiators get more — consistently and predictably

CORE LESSON

  • Why negotiation isn’t as scary as it seems
  • How you can master negotiation quickly and easily without being “slick” or aggressive (and, in fact, avoiding all of the negative stereotypes…and having fun with it)
  • My secrets for closing more deals, faster than my competitors (they usually don’t know what hit them — one minute the client is talking to them, the next minute they’re hiring me!)
  • How I negotiate with clients for more than just money (for example, I routinely ask for more relaxed deadlines, up front payments, and much more)
  • How to use negotiation as a tool to earn more money, get more respect, and even stand out from your competitors
  • Knowing when to save time and walk away (most people get this totally backwards and it probably costs them hundreds of thousands of dollars or more over the span of several years)
  • How a good negotiation strategy makes you more attractive to clients, in addition to earning you more money per client
  • Getting past the “Hollywood” myths of negotiation — and knowing what to really expect as a successful negotiator
  • How to spot good negotiation opportunities (which your competitors will likely miss)
  • Why the advice of “building value in your services” or “selling the benefits of working with you” is a misguided way to approach negotiation with clients — and what you should do instead
  • The surprising truth about what a healthy, successful negotiation looks like (hint: it’s not “you vs them”)
  • Why a single successful negotiation can easily make up for a few duds, and then some
  • The requirements for a successful negotiation, and how to set yourself up to achieve them
  • My one, counterintuitive “demand” for every negotiation I enter into
  • Why discounting and negotiation aren’t the same thing and should never be confused with one another
  • How to win at negotiating without having to resort to lowering your prices
  • The sad truth about freelancers who offer discounts, and how to use it to YOUR ADVANTAGE
  • And more…

INCLUDED IN BOTH BASE AND SUMMIT PACKAGES

What to do when clients say “Too expensive”

CORE LESSON

  • The absolute first thing I do whenever a client tells me I’m “too expensive” for them
  • Why clients are often BS-ing when they say they want to pay less — and what to do about it
  • A real-life case study of how I overcame a client’s price objection in 5 seconds, even though he initially told me he didn’t want to pay my full rate (I even included screenshots of our actual conversation so you can see exactly what happened, word for word)
  • Why all price objections aren’t created equal, and how to assess and deal with each one (this is extremely simple once you know what to look for)
  • Real examples of various objections you might encounter, and what to respond
  • How to know with virtual certainty when you can confidently say “NO” to a request for a discount and still get every penny without an ounce of further resistance
  • How to figure out when clients are bluffing about their price
  • Why and how I ALWAYS get clients to give me something (or even multiple things) in return any time I make even a small price concession
  • The simple step most freelancers accidentally skip when negotiating with clients (this is a very costly mistake, yet easy to avoid)
  • The most important factor in any freelancer/client negotiation, and how to harness it and use it to your advantage
  • How to know when a discount might be your best option (I virtually never offer discounts, and this is the only time I would ever consider it)
  • The one situation where you should NEVER talk a client into a higher price, and why
  • How to keep clients’ expectations from going too high (so you can feel confident they’ll be happy with your work without ever feeling pressured to deliver “the moon” to them)
  • Specific words and phrases you should look out for when negotiating with clients — what they really mean, and how to respond to them
  • My 2 ironclad rules for discounting (if you ever lower your price by even a dollar, and don’t follow these rules, you’re setting yourself up for failure)
  • Simple guidelines for taking all of the guessing out of negotiating with clients
  • How to get the upper hand in just about any negotiation situation
  • Why clients don’t like it when you’re a pushover, and what to do instead
  • The one thing I ALWAYS ask clients before I even THINK about discounting my services (even if it’s only a few dollars!)
  • The simple trick that allows me to practically always refuse to lower my price, even by a dollar (yet still land the contract with 99.9% certainty)
  • Why I don’t impulsively jump to lowering my price for a client right away, even in cases where I’m considering it
  • How to avoid the trap of “negotiating against yourself”
  • And more…

INCLUDED IN BOTH BASE AND SUMMIT PACKAGES

Playing offense: How to bump clients to a higher price (with zero risk)

CORE LESSON

  • Why negotiation shouldn’t be used only as a defense, but as an “offense” strategy where you actively look to get more (this flies in the face of the typical freelancer “scavenger” mentality of “taking whatever you can get”)
  • How to figure out when clients are willing to pay more than they initially told you
  • How to bump clients to a higher price without risking them walking away
  • The exact words I use to get clients to happily pay more than they intended (including screenshots of real messages we’ve exchanged that led to more money for me)
  • 3 rules for getting clients to not only pay more, but be happy doing it!
  • How (and why) I often haggle for more money even in situations where I’m prepared to accept the client’s initial offer
  • The “professional poker” trick that results in more freelancing income with less risk
  • My fail-safe method for what to do if a client politely refuses to pay more
  • A real-life case study of how I got a client to happily pay 10-20x what my competitors charge
  • How to turn even generous offers from clients into MORE generous ones (you can increase your income by thousands each year this way)
  • Why your price demands don’t come across the way you think they do — and how to fix that quickly and easily
  • The counterintuitive negotiation style I recommend (hint: it flies in the face of typical “Hollywood” negotiation portrayals, and will leave you and the client feeling great and energized)
  • Why I practically never make “demands” when negotiating with clients, yet still make sure I get exactly what I want
  • And more…

INCLUDED IN BOTH BASE AND SUMMIT PACKAGES

How to discourage haggling with my “Breadmaker Approach”

CORE LESSON

  • The simple misunderstanding that leads most freelancers to suck at negotiating
  • The surprising truth about why haggle over price (hint: it usually has nothing to do with how much you charge)
  • How to give clients a price quote in a way that avoids them asking for a lower price in the first place
  • My simple approach for avoiding haggling in all but the most extreme situations (and setting you up to win even on the rare occasions haggling does happen)
  • Why getting this wrong can easily make clients forget about you (if you’ve ever had a conversation go dead after a proposal, this is probably the reason why)
  • How “all over the place” pricing from your competitors affects the way clients think about your price — and what to do about it
  • The strange trick that turns your price from “too expensive” to completely reasonable (this takes almost zero additional effort yet it makes the client perceive your price in a much more favorable way)
  • The biggest fear clients have about your price — and how to calm them down (even if your price is 5x, 10x, or 100x what another freelancer is offering them)
  • How to avoid going on the “defensive” when a client brings up your price
  • The #1 mistake freelancers make when giving clients price quotes (and what you should do instead)
  • Real examples of how I give price quotes designed to get a “YES” from clients
  • How I use a well known psychological principle that is proven to get clients to pay more (even though virtually none of my competitors know about it, let alone use it)
  • A deadly mistake that can make all of the above backfire — and how to avoid it!
  • And more…

INCLUDED IN BOTH BASE AND SUMMIT PACKAGES

How to deliver price quotes that get an instant YES

CORE LESSON

  • The scientifically backed method I use to get clients to pay more, consistently and predictably (this actually takes less work than the way most freelancers do it, and it’s way more effective — a huge win-win situation for you)
  • How fear of commitment prevents clients from saying yes, and how to overcome it quickly and easily
  • The one question you should always avoid, even though just about every freelancer asks it in one form or another (your competitors will continue to make this mistake, even long after you have corrected it)
  • How to make even seemingly large prices easy for clients to agree to (instead of hearing the dreaded “let me think about it” and then never hearing back from them again, ever)
  • Real examples of successfully “framed” price quotes I’ve personally delivered to clients (and gotten an emphatic “YES” to)
  • How to quote prices to clients in foreign countries that use different currencies (this makes a huge difference, yet practically all of your competitors will never even think about it)
  • How to warm clients up so they’re more ready to say “Yes” when you quote them a price
  • My simple trick to turn the power balance to your favor, so you’re always negotiating from a position of strength, and never one of weakness
  • The exact words I use to get clients to agree to higher than average or even premium prices (you can use them, too, word for word if you want to)
  • And more…

INCLUDED IN BOTH BASE AND SUMMIT PACKAGES

Word-for-word script for getting a raise from an existing client

PROVEN SCRIPT

This is an exact script I’ve personally tested with my students for getting existing clients to pay you more. You can even copy and paste it word for word if you want to. Raising your rate doesn’t have to be hard — let’s keep this as simple as possible.

INCLUDED IN BOTH BASE AND SUMMIT PACKAGES

Inside the Mind of the Premium Client

with Chris Davis

EXPERT INTERVIEW

  • How the best clients (and there are more of them out there than you probably realize) view price completely differently than you might think
  • Why underpricing yourself in an effort to be “competitive” often backfires  
  • How to get clients to think of your fee as an investment instead of an expense (without even trying to “convince” or “sell” them)  
  • The “invisible” but powerful psychological cues that lower-charging freelancers are totally unaware of (to their detriment) 
  • How charging too little can easily become a self-fulfilling prophecy that makes you essentially invisible to the best clients  
  • Why the words “no one would ever pay me that much” are almost never true, and what to do about it  
  • Why great clients are happy to pay great money for freelancers How setting the right rate for yourself (and not undercharging) can lead to more opportunities rather than fewer  
  • What top clients are really paying great money for (hint: it’s not just the service you offer) 
  • How anyone, in ANY field, can charge more than their competitors (yes, even if you think you’re in a “commodity” industry)  
  • Why you don’t necessarily need to be able to demonstrate “hardcore” results in order to charge above average or even premium prices  
  • Why traditional “selling” doesn’t work on great clients, and what to say instead in order to persuade them to hire you  
  • Signs, signals, and cues that let you know when you should “hand a client off to one of your competitors” (hint: you want to know about this before a client hires you, not after) 
  • How to use the “80/20 principle” to make sure you’re getting the most value from the time you put into your freelancing business  
  • What to do when a client asks, “What kind of results can you get for me?”  
  • The knee-jerk reactions most freelancers respond with when a client challenges their rate, and how it backfires (as well as what to say instead)  
  • The “corporate mentality” that keeps most freelancers from charging what they’re worth, and how to avoid it  
  • How to avoid time wasting traps many (insecure) freelancers routinely fall into 
  • Why Chris quickly decided to hire me for $135/hr — even though my competitors quoted less than half as much  
  • Why it often seems like the best clients are few and far between, or even “hiding” — and how you can find tons of them if you know how  
  • Specific, common “sales” phrases you need to avoid when trying to attract top clients  
  • How to (virtually effortlessly) make yourself magnetic to the highest paying clients (I did this to Chris and he still jokes about it to this day because it works so well) 
  • How to warm clients up before you go in for the close, so they’re primed to say “YES”  
  • How to go from “talking to a potential client” to CLOSING THE DEAL quickly and easily (including the exact words I use to close clients consistently and predictably)  
  • How to sell clients without ever feeling like you need to “convince” them of anything or being the slightest bit sales-y  
  • How to use the psychological principle “Nobody likes to be sold to, but everyone likes to buy” to your advantage when attracting new clients  
  • The key question I ask every client I talk to before trying to close the deal (this question alone can mean the difference between landing a great client, or walking away empty handed) 
  • Why Chris decided to hire me AND send me an upfront deposit of $600 without ever even seeing an example of my work! (This flies in the face of conventional wisdom and average freelancers are clueless about it) 
  • Why even the highest paying clients hire freelancers based more on emotion than “logic” — and how to use that information to your advantage
  • And more…

INCLUDED IN BOTH BASE AND SUMMIT PACKAGES

Field Report: 10x-ing Income from a Single Client

with Oleg Starko

EXPERT INTERVIEW

  • How Oleg turned a simple freelance project that paid $300/month into an ongoing, $3,000/month contract
  • How to think of new ways to make more money from existing clients, as well as come up with a plan that’s easy for them to agree to
  • Oleg’s strategy for sending out an “upsell” email to the client
  • His exact process for figuring out what the client needed before pitching them — including specific steps he took, the order he did them in, what he was looking for, and what he was thinking every step of the way
  • Key questions to ask yourself before upselling clients (and how to answer them)
  • The misguided (and often invisible) assumptions that keeps most freelancers from successfully upselling clients, and how to overcome them
  • How to upsell clients in a way they’ll appreciate, without being sleazy or an ounce of “hard selling” (if you do it right they’ll even thank you for it)
  • How Oleg successfully upsold his client a lucrative service, even though he’d never done it before
  • The details behind how he came up with a monthly “package” price for an entire bundle of services
  • Why you don’t need to be an expert at everything in order to sell clients a “bundle” of services
  • How to compensate for lack of experience, without spending years, months, or even weeks building up skills
  • What to do in a “worst case scenario” if you end up biting off more than you can chew when selling services you’re not an expert at
  • Why clients are often happy to pay you more for the work you do
  • The biggest challenge Oleg faces when upselling clients
  • The key value most freelancers underestimate or never even think about, even though clients love it and look for it
  • The mistake that keeps most freelancers stuck at middling rates, and how to fix it
  • How to proactively seek out ways to deliver more value to clients, and get more money in return
  • How to put yourself into a position of power when upselling clients
  • The one question you should never ask a client when trying to upsell them (beware: almost everyone makes this mistake, even though it will immediately destroy your efforts)
  • The exact email process Oleg uses to pitch clients on an upsell (including what he says, questions he asks, and more)
  • How to quickly and easily come up with ideas to pitch clients on — and how to validate them so you know they’re good ideas
  • How to keep clients focused on “the prize” — instead of how much they’re going to be paying you
  • How to keep upselling simple and avoid overcomplicating it, so you can enjoy more free time and more income at the same time
  • And more…

INCLUDED IN BOTH BASE AND SUMMIT PACKAGES

Overcoming the Fear of “Can I Deliver?”

with Josh Margulies

EXPERT INTERVIEW

  • Why Josh still wonders “Am I cut out for this?” every time he starts working on a new project — even though he’s successfully completed hundreds of them! — and how he overcomes that thought
  • Why you are your own worst critic, and what to do about it
  • How designers and other freelancers miss great opportunities to earn more, and how to spot these and take full advantage of them
  • Why we often do too much work on a project — and how to do less, while getting even better results
  • Why clients don’t expect you to work as hard as you might think
  • Why most of your fears about what might go wrong on a project are usually totally unfounded
  • Why it’s OK to get paid above average or premium prices for something that only takes you a few minutes to do
  • The mistakes that lead freelancers to sell themselves short on price, and how to correct them
  • Why technical skills are often overrated — and what else to focus on
  • Why the most skilled freelancer often makes less than the one who’s less talented
  • Why you don’t need to be “the best” in order to charge a lot, and what to strive for instead
  • How to get ahead of almost all of your competitors, even if you’re less experienced or less skilled
  • Why most clients aren’t looking for “the best” freelancer — and what they’re really looking for (once you know this it’s much easier to fulfill this role for them)
  • How Josh got by as a new freelancer not knowing any of the technical lingo he thought he was “supposed” to be familiar with
  • The surprising emotion Josh learned to convey in order to attract great clients — and how he did it
  • How to give your “professional opinion” to clients even if you don’t feel like a well established professional
  • Why your opinion is likely much more valuable than you think, even if you’re “lacking experience”
  • Why you should never be afraid to share your opinion with clients, even if you think you know less than they do
  • Why a fateful offer to refund a client for a project was rejected (by the client!), and key takeaways you can learn from this crazy story
  • How to give clients advice — and even charge them for it — on subjects that are technically beyond the scope of your expertise (contrary to popular belief, you can do this with complete confidence, and clients love it)
  • What to never say to a client who asks your opinion on something
  • Turning a massive screw-up into a happy repeat client
  • And more…
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