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What is this course about?

Email Marketing is now a powerful tool, in reaching out to new customers, retaining existing customers and building lifetime customer value.

Market motive’s Email marketing training course will train you on the advanced email marketing strategies to use mailers as an effective marketing medium. The training covers all the features of email marketing – email metrics, landing pages, spam and blacklists, mailing lists, marketing automation and many more.

This course is designed to make you an accomplished email marketer.

What are the course objectives?

The Email Marketing certification course ensures you gain expertise on email marketing. At the end of the session you will be able to:

  • Implement effective email marketing campaigns to achieve your business goals.
  • Leverage the best tactics of email marketing to reach a vast audience across the globe.
  • Impact conversions for your product/brand through email marketing communications.

Who should enroll for this training?

The training can be attended by anyone who is keen on learning email marketing. The course will be immensely beneficial for business owners, digital marketers, affiliate marketers, email marketers, marketing professionals, bloggers and freelancers who are keen on leveraging the power of email marketing.

1: Introduction to Email Marketing

2: Email as Conversation

3: Creating the Email

4: Landing Pages

5: The Mailing List

6: Spam and Blacklists

7: Working with Email Service Providers (ESPs)

8: Combining Email with Other Channels

9: Marketing Automation Basics

10: Advanced Marketing Automation

11: Metrics & Measurement

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