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The third book in the new Million Dollar series by Alan Weiss from McGraw-Hill. Endorsed by the renowned uber-coach Marshall Goldsmith, this book provides the step-by-step details of marketing, methodology, and fees. Topics include the difference between a buyer and a client; rules of confidentiality; how to dramatically reduce labor intensity; how to charge based on value; why initials and certifications mean nothing; and how to coach the most senior people.

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