Bretty Curry (Smart Marketer) – Google Performance Max Blueprint

As ad costs continue to skyrocket on Facebook and Instagram, it’s never been more important to diversify your traffic strategy.

And what better platform to adopt than Google?

Google is the world’s largest traffic source (with 2x the reach of Facebook and Instagram combined) and covers over 92% of the internet.

With this new channel, not only can you bring in extra revenue right away, you can also protect yourself from the fallout of another algorithm change or iOS update.

But I get it: Google ads feel hard compared to Facebook.

The interface isn’t as streamlined, and you have to juggle a ton of different marketing channels like Search, Shopping, and YouTube.

But all that’s changing with the new Performance Max.

P-Max combines 6 of Google’s top channels into 1 powerful new campaign type. By adding this single strategy, you give your brand high-converting ads on Search, Display, Shopping, YouTube, Discover, and Gmail.

This 2 hour blueprint contains 19 training videos that combine in-depth strategy with step-by-step tutorials to help you leverage Google’s powerful new campaign type for any brand.

MODULE 1

Getting Started With Performance Max

MODULE DETAILS

⊕ What is Performance Max?
⊕ How P-Max Differs from Other Google Campaign Types
⊕ How P-Max Fits into Your Marketing Stack
⊕ Case Study: How an Outdoor Brand Got 2.7X ROI with One P-Max Campaign

MODULE 2

Using Performance Max To Maximize Shopping

MODULE DETAILS

⊕ Campaign Strategy: Goals & Setup
⊕ Audience Signals Bidding strategy
⊕ Listing Groups & Product Feed
⊕ Case Study: Maximizing P-Max Conversions for oVertone
⊕ Assembling Creative Assets for Successful Ads
Campaign #1 Buildout: Leveraging Shopping for Efficient Growth
⊕ Case Study: Auto brand 2x’s Revenue and gets 295% ROI

MODULE 3

Performance Max For Top-Of-Funnel Growth

MODULE DETAILS

⊕ Going Beyond Shopping for Scale
⊕ Listing Groups & Shopping Ads
⊕ Display Network for Scale / New Traffic & Customer Acquisition
⊕ YouTube Ads – Video Strategy, Assets & Hooks
⊕ Campaign Buildout #2
Reporting Insights & Optimization
⊕ Case Study: Health and Wellness Brand Gets 8.6K conversions with P-Max
⊕ Action Items for Executing Your Blueprint