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Bushra Azhar believes that human beings are irrational and trying to persuade someone through a rational argument is like trying to stop a 5 year old from Odin on M&Ms by recounting the evils of high fructose corn syrup.

She is a Persuasion Strategist and Founder of The Persuasion Revolution, where tiny businesses make big bucks, using Psychology of Persuasion. She started The Persuasion Revolution in July 2014 and managed to go from an absolute nobody with zero connections and subzero sales to $1M+ in sales, an email list of 23,000 and a buyer list of 4,000 in less than two years.

Today we discuss her innovative book: Mass Persuasion Method : Activate the 8 Psychological Switches That Make People Open Their Hearts, Minds and Wallets for You (Without Knowing Why They are Doing It).

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