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A few years ago, a friend of mine had a wisdom tooth that was on the verge of exploding in his mouth. Needless to say, he needed a dentist – stat.
I began thumbing through the telephone book looking for a dentist in our area. Have you ever done this? Looked in the yellow pages for a dentist? If you’re in a big city, there are like a million of them in there.
However in my search I quickly discovered there were only a handful of dentists who specialized in emergency cases. And only 1 that had a location within a 20-minute drive.
So guess who got my friends business? The closest emergency dentist we could find. My friend didn’t care about the cost. There was no time to comparison shop. We just found the dentist, and jumped in the car.
The moral of the story… pain is one heck of a motivator.
And that brings me to the really big infoproduct creation secret for attracting intensely rabid customers, that’s not really a secret.
Desperate people – people with throbbing problems, pressing issues, and insane drives – buy on impulse. Desperate people buy on impulse because they’re in an emotionally charged state-of-mind or state-of-being and they want to get out of it.
So when you create information products for desperate people, you change the dynamics from being the person who’s doing the chasing – (as you have to do when selling a typical how-to product) – to becoming the person who’s constantly being chased.
That’s basically why I can sell 10-12 copies of six page report for $24.95 on a daily basis, with minimal marketing bells and whistles.
My customers are desperate. And I know how to push their buttons so they want to buy from me.
And if that logic sounds easy to follow, that’s because IT IS.
Have you ever had a sinus infection that kept
you up at night, and wouldn’t go away no
matter what you did?
People with chronic sinus infections are desperate buyers. (And I know this first hand.)
You can’t comfortably go on day-after-day with a nasal drip, a constant headache, achy gums, low grade fever, or that stuffed head feeling. You’d want to stick a vacuum up your nose and suck out everything except your brain and your eyeballs.
It’s not an illness that kills you. But it will make you extremely desperate to find a solution. Especially if you’ve gone through rounds and rounds of antibiotics, and nothing seems to be working.
People who are losing their hair are desperate buyers too. So are teens and adults suffering from acne. And most definitely people with smelly feet.
Selling information to buyers who live with these types of problems is easy because the problem is clear, obvious, bothersome and possibly embarrassing to the person who has the problem. It’s a no brainer.
And this theory doesn’t apply solely to people with health issues.
Desperate people come from all types of situations. And a good percentage of them have the same burning desire to clear up an issue in their lives.
That’s why when I write… when I sit down to develop an information product… I write for desperate people 90% of the time. I’m able to make more money with far less work, compared to a typical how-to author.
Would you like to learn how to fatten your bank account by targeting people who are sweatin’ bullets for your type of information?
Then check out…
When I originally wrote Desperate Buyers Only some years ago, it was really just a handbook I was using in my own business. I began putting it together because I had read so many other e-books from other experts, and found that their techniques just didn’t match my writing personality.
You see, I knew that I wanted to write e-books and reports for several different audience segments.
I also knew that in order to do this and be successful online, I would have to figure out how to streamline much of the writing and marketing processes.
Even though all the guru’s were saying start your own free newsletter, do a blog, create a free promotional e-book, I knew it wouldn’t be feasible for me to do these things for 10 different products, all related to different niches.
That’s when I sat down and began writing my own infoproduct creation guidelines, based on how I wanted to run my business.
Over the years I’ve tested my ideas and theories with my products. What I have today is basically my final draft. After literally years of tweaking the formula, I’ve found something that works pretty consistently AND matches the way I want to run my publishing empire.
The best thing is, since I originally wrote Desperate Buyers Only for myself, it’s NOT some 10lb tome with 100 idea generating techniques, 20 CD’s and 400 different ways to market your information product.
Everything contained within has worked for me, over the development of several different information products.
You won’t learn how to create information products for photographers who want to enhance their macro photography skills, or for NYC visitors who want the low-down on all the hottest clubs.
As I’ve said before, “how to” without the desperation factor is a big no-no in my book.
But you will discover how to create infoproducts for people who are begging… screaming… crying… pacing the floor… pulling their hair out… lying awake because they’re nervous about something, or they just plain want something with an extreme passion or drive.
You get ‘em when they’re emotional, you say the right combination of things on your web site, and you’ve got an information product that you can sell for life.
The hardest part is knowing who those buyers are, and being able to create a persuasive message when they’re on that emotional rollercoaster. If you don’t have all your ducks lined up in a row, the process just doesn’t click.
And therein lies the power of Desperate Buyers Only.
This 168 page manual is like a one-month boot camp workout session, concentrated into a single day. I give you about a minute or two to warm up, then it’s straight action until the end. I don’t waste your time with “you can do this” or “you can try that.”
This isn’t fuzzy wuzzy Possibility Thinking 101. This is what works. What yields cash for me every single day.