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Contents Joanna Wiebe– 10 x Fb Advertisements
Welcome and Begin Right here! 5 minutes
Module One: Fb and Instagram Advertisements 101
Fb and Instagram Advertisements 101 16 minutes
Cheat Sheet: Phases of Consciousness 259 KB
How one can Map a Lead Technology Funnel 10 minutes
How one can Map a Webinar Funnel 6 minutes
How one can Map a Problem or Video Collection Funnel 5 minutes
How one can Map an Ecommerce Funnel 6 minutes
How one can Map a Funnel from Scratch 5 minutes
Module Two: Anatomy of Fb and Instagram Advertisements
Anatomy of Fb and Instagram commercials 10 minutes
An Over the Shoulder Stroll-Via of Commercial Varieties 11 minutes
Useful resource: Fb Commercial Unit Information
Module Three: Gathering your Messages
Gathering your Messages eight minutes
Ninja Approach: Fb Group Message Mining 14 minutes
Ninja Approach: How one can Mine Amazon Evaluations eight minutes
Ninja Approach: How one can Mine Twitter for Messages 5 minutes
Ninja Approach: Fb Commercial Competitor Analysis 7 minutes
Cheat Sheet: Voice of Buyer Analysis Questions 721 KB
Module 4: Mapping your Messages
Mapping your Messages eight minutes
Module 5: Writing Excessive-Changing Messages
Writing Excessive-Changing Commercial Copy 9 minutes
Worth Proposition Rehab 10 minutes
Lengthy Copy vs Quick Copy three minutes
When You are Able to Write– Do This First 2 minutes,
Step One- Reference your Funnel Map and Choose a Place to Begin four minutes
Step Two- Write Down your Worth Prop Variations three minutes
Step Three– Write your Headline Variations 15 minutes
Step 4– Write your Physique Copy 37 minutes
Useful resource: Fb Commercial Copy Instance
Commercial Copy Worksheet 58 KB
Cheat Sheet: Worth Proposition Guidelines 197 KB
Useful resource: Emojipedia for Fb Pleasant Emoji’s
Useful resource: Fb Bullet Level Emojis
Module Six: Movies and pictures
Movies and pictures 25 minutes
Useful resource: Inventive Hub Gallery
Useful resource: Inventive Hub Commercial Codecs
Useful resource: Fb Textual content Checker
Cheat Sheet: Do’s and Dont’s 121 KB
Anatomy of a One-Minute Video 211 KB
Livestream Script: Academic/ Worth-Add Content material 151 KB
Livestream Script: Relationship-Constructing 121 KB
Livestream Script: Case Examine 136 KB
Livestream Script: Gross sales 93.7 KB
Useful resource: Copyright Free Photos from Pexels.com
Useful resource: Copyright Free Photos from Unsplash.com
Module Seven: Touchdown Pages that Convert
Touchdown Pages that Convert 9 minutes
Cheat Sheet: Anatomy of a Excessive-Changing Touchdown Web page 279 KB
Module Eight: Testing and How one can Know in case your Advertisements are “Working”
Testing and How one can Know in case your Advertisements are “Working” 16 minutes
How one can Troubleshoot a Marketing campaign 13 minutes
Cheat Sheet: Guidelines of Thumb for Efficient Testing 148 KB
Cheat Sheet: Key Metrics and what they Imply 170 KB
Cheat Sheet: Key Metrics and what they Imply Continued … 96.eight KB
Module 9: Pink Flags
How one can Spot and Keep away from Pink Flag Conditions three minutes
Cheat Sheet: Pink Flags to Keep away from 198 KB
Finish of Module Quiz
Bonus: Fb Commercial Compliance
How one can Write Fb Commercial Compliant Copy in Tough Verticals 17 minutes
Useful resource: Fb Commercial Insurance policies
Fast-Begin Movies
Step One- Reference your Funnel Map and Choose a Place to Begin four minutes
Step Two- Write Down your Worth Prop Variations three minutes
Step Three- Write your Headline Variations 15 minutes
Step 4– Write your Physique Copy 37 minutes
