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Contents Joanna Wiebe– 10 x Fb Advertisements

Welcome and Begin Right here! 5 minutes

Module One: Fb and Instagram Advertisements 101

Fb and Instagram Advertisements 101 16 minutes

Cheat Sheet: Phases of Consciousness 259 KB

How one can Map a Lead Technology Funnel 10 minutes

How one can Map a Webinar Funnel 6 minutes

How one can Map a Problem or Video Collection Funnel 5 minutes

How one can Map an Ecommerce Funnel 6 minutes

How one can Map a Funnel from Scratch 5 minutes

Module Two: Anatomy of Fb and Instagram Advertisements

Anatomy of Fb and Instagram commercials 10 minutes

An Over the Shoulder Stroll-Via of Commercial Varieties 11 minutes

Useful resource: Fb Commercial Unit Information

Module Three: Gathering your Messages

Gathering your Messages eight minutes

Ninja Approach: Fb Group Message Mining 14 minutes

Ninja Approach: How one can Mine Amazon Evaluations eight minutes

Ninja Approach: How one can Mine Twitter for Messages 5 minutes

Ninja Approach: Fb Commercial Competitor Analysis 7 minutes

Cheat Sheet: Voice of Buyer Analysis Questions 721 KB

Module 4: Mapping your Messages

Mapping your Messages eight minutes

Module 5: Writing Excessive-Changing Messages

Writing Excessive-Changing Commercial Copy 9 minutes

Worth Proposition Rehab 10 minutes

Lengthy Copy vs Quick Copy three minutes

When You are Able to Write– Do This First 2 minutes,

Step One- Reference your Funnel Map and Choose a Place to Begin four minutes

Step Two- Write Down your Worth Prop Variations three minutes

Step Three– Write your Headline Variations 15 minutes

Step 4– Write your Physique Copy 37 minutes

Useful resource: Fb Commercial Copy Instance

Commercial Copy Worksheet 58 KB

Cheat Sheet: Worth Proposition Guidelines 197 KB

Useful resource: Emojipedia for Fb Pleasant Emoji’s

Useful resource: Fb Bullet Level Emojis

Module Six: Movies and pictures

Movies and pictures 25 minutes

Useful resource: Inventive Hub Gallery

Useful resource: Inventive Hub Commercial Codecs

Useful resource: Fb Textual content Checker

Cheat Sheet: Do’s and Dont’s 121 KB

Anatomy of a One-Minute Video 211 KB

Livestream Script: Academic/ Worth-Add Content material 151 KB

Livestream Script: Relationship-Constructing 121 KB

Livestream Script: Case Examine 136 KB

Livestream Script: Gross sales 93.7 KB

Useful resource: Copyright Free Photos from Pexels.com

Useful resource: Copyright Free Photos from Unsplash.com

Module Seven: Touchdown Pages that Convert

Touchdown Pages that Convert 9 minutes

Cheat Sheet: Anatomy of a Excessive-Changing Touchdown Web page 279 KB

Module Eight: Testing and How one can Know in case your Advertisements are “Working”

Testing and How one can Know in case your Advertisements are “Working” 16 minutes

How one can Troubleshoot a Marketing campaign 13 minutes

Cheat Sheet: Guidelines of Thumb for Efficient Testing 148 KB

Cheat Sheet: Key Metrics and what they Imply 170 KB

Cheat Sheet: Key Metrics and what they Imply Continued … 96.eight KB

Module 9: Pink Flags

How one can Spot and Keep away from Pink Flag Conditions three minutes

Cheat Sheet: Pink Flags to Keep away from 198 KB

Finish of Module Quiz

Bonus: Fb Commercial Compliance

How one can Write Fb Commercial Compliant Copy in Tough Verticals 17 minutes

Useful resource: Fb Commercial Insurance policies

Fast-Begin Movies

Step One- Reference your Funnel Map and Choose a Place to Begin four minutes

Step Two- Write Down your Worth Prop Variations three minutes

Step Three- Write your Headline Variations 15 minutes

Step 4– Write your Physique Copy 37 minutes

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