Annie Cushing – DIY Self-Guided Site Audit Template

Comprehensive
This audit template is divided into 20 sections with 215 checkpoints. 218 pages total.
Multi-Purpose
You can use this document as a self-guided training course for new employees. See Rand video below for how Moz is using it.
Supplemented
Included is a Google Spreadsheet you can use to track the progress of site changes.
Aesthetically Pleasing
Although comprehensive, it’s airy and formatted following design best practices.
Self-Guided
You are given step-by-step instructions for each check with 100+ explainer graphics and links to videos (already all queued up).
Offered in Spanish
You can purchase the audit template in Portuguese now too!

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Marc Jacobs – Teaches Fashion Design

Create your own trends
Marc Jacobs’ infamous grunge collection got him fired. It also won him the CFDA Womenswear Designer of the Year Award. In his first online class, the 11-time CFDA Award-winning designer teaches his hands-on process for creating clothes that push boundaries and set trends. Learn Marc’s construction techniques, how he creates unique shapes and silhouettes, and how you can develop your own ideas from the first sketch to the final piece.

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Martin Scorsese – Teaches Film making

Study with Scorsese
Martin Scorsese drew his first storyboard when he was eight. Today he’s a legendary director whose films—from Mean Streets to The Wolf of Wall Street—have shaped movie history. In his first-ever online class, the Oscar winner teaches his approach to filmmaking, from storytelling to editing to working with actors. He deconstructs films and breaks down his craft, changing how you make—and watch—movies.

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Malcolm Gladwell Teaches Writing

Transform the ordinary
Ketchup. Crime. Quarterbacks. Thanks to Malcolm Gladwell, these ordinary subjects have helped millions of readers devour complex ideas like behavioral economics and performance prediction. Now, the renowned storyteller and best-selling author of Blink and The Tipping Point is teaching his craft online for the first time. Write stories that captivate by learning how Malcolm researches topics, crafts characters, and distills big ideas into simple, powerful narratives.

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Judy Blume – Teaches Writing

Write timeless stories
Judy Blume broke the rules. Her refreshingly honest children’s books were banned by hundreds of libraries—and loved by generations of readers, who bought 85 million copies of classics like Are You There God? It’s Me, Margaret and Superfudge. In her first online class, the award-winning author teaches you how to invent vivid characters, write realistic dialogue, and turn your experiences into stories people will treasure.

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Judd Apatow – Teaches Comedy

Get serious about comedy
No joke: At age 15, Judd Apatow took a dishwashing job at a comedy club to watch the acts. Today, he’s the comedic genius behind hits including The 40-Year-Old Virgin, Knocked Up, Bridesmaids, and Freaks and Geeks. In his first-ever online class, the Emmy Award winner teaches you how to create hilarious storylines, write great stand-up, and direct comedies that leave audiences laughing.

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Herbie Hancock – Teaches Jazz

Find Your Sound
Herbie Hancock’s jazz career started in his family’s living room, listening to his favorite records and trying to play along. Now, he’s one of the most celebrated musicians in the world. Join Herbie at the piano as he shares his approach to improvisation, composition, and harmony. Gain access to 10+ original piano transcriptions, including 5 exclusive solo performances.

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Helen Mirren – Teaches Acting

Find freedom in your roles
Oscar, Golden Globe, Emmy, and Tony winner Helen Mirren is one of the greatest actresses of our time. In her first online class, she discusses the dualism that is core to her method: the necessity for mastering technique (craft) and then letting go so that your imagination can take over (art). Learn how to break down a script, research characters, and master techniques so you can transcend them to find freedom in every role.

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Armin van Buuren – Teaches Dance Music

Log in to Armin’s studio
Every week, Armin van Buuren puts 41 million listeners into A State of Trance on his radio show. In his first-ever online class, the platinum-selling DJ breaks down his hits—and builds a track from scratch—to show you how he produces, performs, and promotes dance music. You’ll learn his technical process for using samples and plug-ins, mixing, recording vocals, and building a DJ set. Your crowd is waiting.

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Frank Gehry – Teaches Design and Architecture

Create the extraordinary
At 19 years old, Frank Gehry was a truck driver taking sculpture classes at night school. His vision for what architecture could accomplish went on to reshape our cities’ skylines, and the imaginations of artists and designers around the world. Now this master builder invites you into his never-before-seen model archive for a look into his creative process.

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