I’m writing to you fresh off a whirlwind tour across the UK, where I’ve just delivered brand new training I’ve never shared before. What I see now, more than ever, is that the world has completely changed.
But after spending time with other entrepreneurs and witnessing firsthand what they’re experiencing in the world right now, I’ve hand-curated this bundle specifically for you. When you move forward today, you’ll get access to the following trainings.
The Great Sea Change “Editor’s Cut”
Why is the digital marketing playbook from the last decade now obsolete? In this comprehensive training, I reveal the detailed fact pattern behind four massive forces reshaping the marketing landscape forever:
• The “Zero Click” Reality (65% of Google searches no longer result in website clicks)
• The “MoFu Gap” (Why Middle of Funnel is the new Top of Funnel)
• The “3rd Party Data Wars” (Why Zero-Party Data is the new Third-Party Data)
• The “Great Mobilization” (98% FB, 90% YT, 60% all internet traffic is now mobile)
Plus, I share exactly where to shift your focus these next 18 months to stay ahead of these changes with a set of specific tactics and strategies to combat The Great Sea Change that we’re experiencing right now…
Part II
Going Analog “Editor’s Cut”
In this highly-anticipated follow-up to The Great Sea Change, this training answers the question of i reach our customer in this new Sea Change Environment. Discover why “Going Analog” might be the ultimate contrarian move for 2025. In this training I reveal:
• The LEAST Crowded Marketing Channel to Reach Your Customers Right Now…
• How to leverage the post-pandemic “return to the physical world” movement
• The surprising data behind why ONE type of book format is surging right now, while another is in steep decline…
• Unusual strategies for building “high-touch” elements into your digital business
• Plus how to get attention by owning the single most valuable piece of real estate in a person’s home (what it is and how to claim it starting immediately…) And more…
PLUS: Three Powerful “Zig When They Zag” Strategy Sessions
Discover how to leverage Amazon’s natural ecosystem for lead generation – working WITH platform algorithms instead of against them. Jonathan reveals his proven system for turning Amazon into an automated lead-generation machine by publishing a “short-form” lead-magnet mini-book every single quarter, creating a “snow-ball” effect of leads, getting Amazon to promote via email and related products.
Will shares his unconventional approach to storytelling, using Hollywood narrative techniques that have dramatically increased engagement across both long-form and short-form content. Plus, you’ll get an insider’s look at how he’s leveraging the groundbreaking new YouTube-Shopify integration – an emerging opportunity that’s allowing creators to sell directly through their YouTube channel.