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The ‘DMM – Digital Marketing Manuscript’ Shows You What To Do When Starting Your Digital Marketing Agency.
You Can Get Clients And Deliver Results While Building A Business That’s Consistent, Here’s How:
What Video Courses Are Included In The DMM?
Clarity & Understanding: 9 VIDEO COURSES
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Intro
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What Type of Business Are You In?
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Intentions
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Self Education
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What Type Of Agency Are You? In-house or Outsource?
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Agency Tools and Resources
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The “Load The Cannon” Phase
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Friends, Partners and Allies
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Being Successful, Your Strengths and Weaknesses
Positioning: 7 VIDEO COURSES
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What is positioning and why does it matter?
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How to position yourself for success
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Authority Hijacking and How To Do It The Right Way
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Market Your Results, The Hard Flex Vs The Soft Flex
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PR – Expand The Category, Advertise To Retain The Marketshare
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What’s Your One Thing?
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How To Gain Expert Positioning?
Products and Services: 12 VIDEO COURSES
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Different Services of Different Agencies
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Recurring Vs Transactional
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How To Get Who To Work On What
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Think With Profit First
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How To Set Up Your Bank Account
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The Project Manager
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The Right Clients Vs The Wrong Clients
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How To Present Your Offers – Decks Vs Playbooks Vs Agreements Vs Proposals
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Your Product or Service Limits
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Expansion Vs Contraction
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Conditions – Your Guide To Being Stress Free
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Rule 1. No Refunds
Sales and Lead GENERATION: 39 VIDEO COURSES
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Attitude – Where it all starts
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Conviction – How You’ll Persuade Others On Anything
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Duplicating Yourself With Salespeople
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Outflow = inflow
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Gamification – Using Leaderboards
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Know your packages
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How To Sell Google PPC
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How To Sell Facebook Ads
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How To Sell Social Media Management
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Selling the Mega Package
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How To Sell Retargeting
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How To Sell Funnel Creation
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How To Sell The Additional Services Upsell – Email Marketing, SMS Marketing and Voicemail Marketing
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How To Sell PR Services – Public Relations
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How To Sell Landing Pages And The Rule Of Not Selling Websites
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How To Sell Your Teams Abilities
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How To Sell Speaking Gigs
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Handling Objections Intro
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too much money
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not enough value
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not enough time
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What is my ROI going to be?
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need to talk to my business partner
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Not the decision maker
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Bad reputation
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not interested
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under contract
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using someone else
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I’m good right now
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just hired someone else to do it
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Using Video Follow Up
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The Average Close Happens Between The 5th-12th Follow Up Attempt
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Creating A Reward System For Yourself
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Dealing With Rejection
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Phone Sales Vs Internet Sales
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Contextual Selling – Deep Vs Wide
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CPR – Clear Process To Revenue
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VAK – Visual, Auditory, Kinesthetic
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Pricing – Getting Your Prices Right
OperationS: 8 VIDEO COURSES
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New Client Flow – How To Handle New Clients With This Process
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Systems Save Lives
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Accountability – How To Keep Your People Accountable
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Expectations And Success
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Using Statistics
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Knowing Your Client Limit
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Unemotionally Running Your Business
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Know When To Bring In Help
HOW TO DELIVER: 7 VIDEO COURSES
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Speed To Result
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What Positions Are Needed For Delivery?
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Production Vs Execution
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Over Delivery – A Satisfied Customer is one step away from being unsatisfied
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Leadership vs micro managing
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The Delivery Process
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Communicate The Process – How To Retain Clients Longer
Team Building & OUTSOURCING 15 VIDEO COURSES
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The Perfect Team – Who You’re Going To Need
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When To Bring In New Team Members
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How To Know You Have The Right People – IQ, EQ and The Aptitude Test
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How To Track Stats on your team
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How to fire people
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How to interview and hire
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How to structure payroll
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W2 vs 1099 – Do They Need Benefits?
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Keep Your Team Motivated
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Self Accountability
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How Long Should Their Tasks Take?
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When Is A Team Right For You?
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Salary, Hourly, Or Commission?
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Should You Be Transparent With Your Team?
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How To Train Your People
Advanced Tips & BONUS CONTENT: 8 video courses
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Agency Marketing Tricks – How Get Business And Attention Fast
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Provisional Equity
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Advanced Negotiation Strategy
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30% Like Apple
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90/10 Write Off System
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Go To Events – Lead Generation
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Lifestyle Tips – Build Your Business For You
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90 Minute Mastermind Speech for 10k Mastermind