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The emails you write are directly tied to revenue. Master email copywriting, and measure the results in real dollars…

Email is the perfect revenue-generating engine. And it works best when your audience trusts you. In this training program, featuring 10x Emails and Six Figure Emails, you’ll get the strategies, techniques and templates to plan, write and optimize high-converting, highly engaging emails.

Here’s what you’ll get in 10x Emails, now with Six Figure Emails

Whatever systems you have, whatever product or service you’re selling and whatever market you’re serving, get everything you can out of exactly what you’ve got. When you gain functional mastery over email and sales copywriting, you’ll be able to do just that. Because you’ll improve your execution. And that’s where sales happen.

GET REPEATABLE PROCESSES – You’ve tried guessing your way through email and launch copywriting. But to get the repeatable results you want, you need repeatable processes. Each course and module in this training will flesh out your step-by-step plan.
GET REUSABLE TEMPLATES – Lovingly referred to as “themeplates,” the templates inside this training will take you through all the parts of the funnel – from pre-launch to downsells. Themeplates include detailed instructions. So you can make ‘em yours.
GET RECOGNIZED – Complete the quizzes at the end of each module in 10x Emails. If you score higher than 85% on average, you’ll receive a personalized badge of completion. Great for showcasing your skills to clients.
GET BITE-SIZED TRAINING – This training is all about execution – so we skip past a lot of the theory and dive into actionable lessons. Most videos are no more than 5 minutes long. They’re supported by cheatsheets, worksheets and templates, too.

In 10x Emails, you’ll discover how to apply

conversion copywriting techniques to sales and nurturing emails

You’ll get instant access to 4 modules featuring 20+ HD training videos, each averaging 5 minutes in length (with transcripts). You’ll also get a dozen over-the-shoulder tutorials, worksheets and cheatsheets and access to a private Facebook group.

PLUS! More than 12 hours of workshop recordings and materials for sales and SaaS emails – and loads of email templates.

After 10x Emails, you’ll write 10x better with:

A classic rule to keep the skeeze out of your sales emails

The 3-part anticipation-building sequence (Module 2)

The essential method to target like a pro

How to plot a drip campaign

Why comic book writers make great copywriters

How to plot a SaaS onboarder (Module 1)

The 5 Cs of welcome emails, complete with a template

“Bag o’ emails”

The reason your stories are boring – and how to fix them

What fashionists know about energetic copy

The thing you’re actually selling when it’s time to close

When to use urgency

The template to get people to your webinar (Bonus)

The exact tools to boost conversions inside your emails

The right lead magnet – and how to make it sound better

When to use scarcity

MODULE  #1 If you’ve questioned whether you should use email to sell, this first module will tell you exactly why you should – but, importantly, how to do it the right way. Discover how to plan and plot your emails to nurture and coach each yes.


MODULE  #2 Time to write – but where to start? Module Two features 10 super-tactical lessons on writing subject lines, writing body copy, getting specific, telling stories and using your voice (or someone else’s). Plus, over-the-shoulder tutorials.

MODULE  #3 In this module, email copywriting gets exciting. You’ve conquered the foundational stuff – and now you can apply 10x copywriting techniques, like the CPTS Technique and the Superman Principle.

MODULE  #4 Email optimization: Why do your open rates suck? How come those sales emails aren’t selling? What should you be testing? And what are the biggest mistakes even the CRO pros make?

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