Luisa Zhou — How to Sell More Through Stories

How to Sell More Through Stories — This concise and practical course provides a complete framework — with detailed steps and examples — for using storytelling to build trust, stand out, and boost your sales.

No fluff, BS, or useless theory.

Just what’s proven and what works. Based on my personal experience making 8-figures in sales, in large part through the power of my storytelling skills.

Even better, you can finish the course in just a morning or afternoon, and start using it immediately, to see a noticeable improvement in your skills — and results.

In this course, you’ll learn:

• How to present ANY story — no matter how “mundane” — so you’re able to communicate your point with more effectiveness, connection, and persuasiveness. So your stories will always be authentic and true to you — without having to rely on unnecessary drama, gimmicks, or artificial techniques.
• Small yet powerful changes you can start making to your storytelling right now, that could lead to major improvements, and results. (You’ll discover these changes throughout the course — especially in the final section, where I share some of my most profitable stories with you. And break down how to re-create their success for yourself.)
• The core elements of effective storytelling — as applied to marketing and sales. (Which is not always the same as storytelling in general. Missing these could be the reason why your stories aren’t yet helping grow your audience or your sales.)

• The 4 key components to an impactful story, plus a simple go-to structure you can start using for almost every story you tell. So you can start creating more impact with your stories, right now. (You’ll be able to do this by the end of lesson 3.)
• What makes the best stories SO compelling — including the only two reasons to tell a story. (Which has nothing to do with how dramatic the story itself is.) So you know how to craft the most impactful stories for you and your business. (You’ll learn this in lesson 2.)
• The actual science behind why stories are so powerful — so you know how to actually use stories (beyond the common unhelpful advice of just “telling stories”) to build trust, stand out, and boost sales. (We’ll cover this in lesson 1.)
• My 7-point checklist to run through before you publish ANY story — so that you don’t “miss” anything, and every story you share gets the best results possible.
  For example: Point #1 will give you a quick tweak to make sure your stories instantly stand out from the noise. Point #3 will help you decide which details to include in your story — and which ones are just a distraction. Having the right details will make all the difference between whether your audience remembers your story…or doesn’t even bother finishing it. And point #7 is a quick but powerful formatting tip that ensures you don’t lose your audience’s attention before they’ve even gotten your point. (You’ll find this checklist in lesson 4.)
• The critical element that every good story MUST have if you want to be able to connect emotionally with your audience. Not having this is probably why your stories aren’t landing right now — or producing the results you’d like. (You’ll discover this in lesson 3.)