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Justin Jackson – Marketing For Developers

A book and course for programmers who want to learn marketing
Only one factor predict’s a product’s success
It’s not the quality of your code.
It’s not “scratching your own itch.”
It’s not the programming framework you chose.
It’s not test-driven development or continuous integration.
What makes an app successful? Having product/market fit!
Programmers who earn significant revenue from their products validate demand before they start coding.

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