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CXL Conversion Optimization Certification Training Program
The Conversion Optimization Training Course for Professionals
This is a comprehensive conversion optimization training program that will give you the skills and know-how to deliver consistent revenue gains on any website you work on.
Once you take all the courses inside, you will unlock the certification test. Pass the test and become a CXL Certified Optimizer.
Each track contains a number of courses. There are 35+ courses all together.
1 Foundations
Optimizers needs to know a lot about a lot. This track covers the fundamentals one needs to know before you’re able to optimize anything.
- CRO Foundations
- Conversion Copywriting
- Design & UX
- Persuasion & Online Psychology
- Best Practices of High-Converting Websites
- Principles of Persuasive Design
- Intro to Digital Analytics
- Data-Driven Attribution
2 Conversion Research
Assess current situation. Collect and evaluate data. Identify problems and opportunities.
- Using ResearchXL Framework to Identify Issues
- Heuristic Analysis
- Digital Analytics
- User Testing
- Survey Design
- Qualitative Research
- Data-Driven User Personas
- Mouse Tracking
- Conducting Google Analytics Audit
- Using Analytics to Find Conversion Opportunities
- Google Tag Manager
3 Testing Strategies
What to test? How to prioritize? How to run tests? When to stop tests? How to analyze results?
- Testing Statistics
- Common Testing Mistakes & How to Avoid Them
- How to Run Tests: From Hypotheses to Stopping Rules
- Prioritizing Tests: How to Decide What to Test Next
- Validity Threats: What can Skew Your Test Results
- Testing QA
4 Optimization Strategies
Optimization is more than just testing. You need to know all the aspects of the full customer journey before you can influence it.
- Managing a Redesigns
- Optimizing for B2B
- Customer Value Optimization
- Landing Page Optimization
- Creating a Segmentation Strategy
5 Conversion Optimization Program Management
How to manage your program to success, and how to sell CRO internally and externally.
- How to Design, Roll Out, & Scale an Optimization Program
- Evangelizing for Optimization in Enterprise
- Building Your Optimization Technology Stack
- Optimize Your Optimization Program
- Selling CRO as an Agency
Here’s what you get access to right away
- Conversion Optimization Certification Program with videos courses on topics like conversion optimization, UX, digital analytics, persuasion and psychology
- Original UX, web design and user behavior research studies conducted by our inhouse research team
- On-demand access to world class experts – get your optimization, analytics and UX questions answered
