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Don’t turn off another prospect

“GAH! I don’t think so!”

You’ve heard it before. That little voice inside of your head when you first hit a web page, or when you first open up an app.

That first impression decides everything. Will you buy here, or look somewhere else? Will you give this app a shot, or delete it right away? Will it be love at first “site,” (yes, that’s a pun) or will you keep searching?

Your prospects have that same voice in their heads. Though you know you build a great product, they aren’t going to give you the benefit of the doubt.

You can trust your gut on this one, or you can go with science. A Stanford University study found that design is the single most important factor in determining whether potential customers trusted a website or not.

You’ve heard the expression “you never get a second chance to get a first impression.” Well, that’s as true online as it is anywhere, and that first impression is right there in the design of your site.

Don’t waste another billable hour

Putting together a design that communicates clearly and converts can take forever. If you let it.

But, as you sit there and agonize, trying to turn that beautiful vision in your head into reality, time is ticking by.

You grab pieces of various designs, wrestle with Bootstrap, and roll on the floor in pain once again.

How does it look so easy for some people? It’s as if there are dark chambers where designers gather and whisper their secrets to each other. They’ve sworn that if anyone asks about it, they’ll just shrug and say “I guess it’s just something you have, or you don’t.”

You start stressing about fonts. You start worrying about colors. You try different effects. You wind up in the same trap that every novice designer does.

Instead of making your design look better, your design ends up looking worse. Why!?

The problem is, you’re concentrating on all of the wrong things. All of those things that you can see so easily in your designs that people worry about so much, those are actually just distractions. The things that really matter are the things that you can’t really see at all. If you knew how to do all of these things, you’d make clean designs that convert faster than ever.

I want you to stop struggling with the wrong things!

I’m David Kadavy, the human person behind this design course. I know how it feels to wrestle with designs that never seem to work right. Back in design school, we would spend hours agonizing over our fonts, colors, and which Photoshop filter was going to look coolest.

Then, one day, everything changed. I was inspired to strip away all of that extra junk, and concentrate only on the “invisible structure” underneath it all.

I spent weeks locked in my dorm room, experimenting only with these things. I experimented with aligment, sizing, and spacing, until I had exhausted all possibilities.

When I re-emerged, I never saw things the same again. I spent the next month completely re-designing everything in my portfolio. It was finally clear to me how wrong everything looked.

Mastering White Space The Hidden Structure of Clean & Clear Design

The first and only book about the hidden structure guiding clean and clear designs that convert

  • A hidden spatial language, revealedStop the guesswork, and start understanding how layouts work. Get your point across, and convert your prospects.
  • A grab bag of the hottest “combos”The best designers use the same tricks over and over again. You’ll finally have a cheat sheet of “go-to” combos to get your project shipped faster.
  • See it in action with real-world examplesLearn to spot it all in the wild. The hidden structure of clean & clear design that converts is used by all of the top apps and websites.


  • “Mastering White Space” e-book
  • “White Space: Shaping Nothing for Clean Design” officially-licensed SXSW® talk
  • “White Magic” step-by-step blog design screencast w/ companion code
  • Two (2) White Space Makeover screencasts: OkDork & Mixergy
  • BONUS White Space Makeover screencast of Hacker News

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