Ready to Set Yourself Apart…
And Become Immediately Recognized for
Having the Direct Response Writing Skills
Businesses Need Now?
American Writers & Artists Institute (AWAI) — the world’s largest,
longest running, and most respected educational center for
professional writing careers — announces the opening of:
The First and Only Industry-Recognized Certificate Program for Becoming a Highly Skilled, Highly Paid, Professional Direct-Response Copywriter in Six Months or Less
If you’ve ever thought about becoming a well-paid, professional copywriter…
And you’re looking for the fastest, most efficient way to get the skills, experience, and confidence needed to compete, thrive, and be recognized at the highest levels of our industry…
Today’s announcement is for you.
American Writers & Artists Institute — the world’s largest, oldest, and most respected educational center for professional writing careers…
Together with three of our industry’s largest organizations for professional writers — and an alliance of A-level copywriters responsible for over $600 billion in direct sales online…
Have all joined forces to create the first-ever “university level” curriculum for copywriters.
It’s called Copywriting Academy…
And it is — by far — the most comprehensive training any new writer can receive within our industry.
If you’re new to our world and confused by all the programs and courses out there…
If you’re unsure what to do FIRST…
Or, if you’ve started your writing career, and you want to break free from the growing pack of B-and-C-level “project” writers that populate the market today… and gain an A-level understanding of how effective copy works in today’s new era of digital marketing…
Academy is your answer.
Why Academy — and why now?
Since the Internet emerged, copywriting has gone from a little-known skill only a few industries relied upon…
To an essential skill that the millions of businesses that make up the $6.17 trillion (and still-growing) e-commerce market need every day.
So it comes as no surprise that spending on marketing and copywriters is expected to continue its rapid growth… from $567 billion in 2022… to $626 billion this year… to $835 billion by 2026.
But all this new demand for writers has presented something of a challenge for the millions of businesses who find themselves needing professional copywriters.
Not only are they having trouble finding these writers…
Many who promote themselves as copywriters… simply aren’t skilled at the level businesses need.
So businesses want a solution…
They want a way to know — very quickly and in no uncertain terms — that the writer they’re considering has the knowledge and skills to do the job.
And it’s not just businesses.
Serious writers tell us they also want businesses to know that they are skilled and qualified to do the writing asked of them…
And have long wanted a way to separate themselves from “pretenders” out there… gain an elite, recognized level of training that gives them standing within the industry… and the confidence to say, “Yes, I can do the writing clients need!”
Copywriting Academy is the answer to both of these urgent needs.
It’s assurance from a respected agency that the writer standing before any business has completed a rigorous course of study…
Understands the principles of persuasive copywriting…
Has passed a competency test…
And has successfully written copy at a level a panel of their peers has deemed as “market ready.”
And who better to create and lead such a curriculum than AWAI… the very first training organization to introduce copywriting to a new generation of aspiring writers back in 1997…
Before the e-commerce explosion…
Before many even knew what copywriting was or how lucrative it could be for those who learned it…
And who over the past 26 years has been the guiding hand for many thousands of new and aspiring writers transitioning to prestigious and rewarding careers as well-paid professional writers.
Full details on Academy training and enrolment details are below…
But in a nutshell…
Your Transformation Begins Immediately…
Your transformation to A-level copywriter begins the very day you enroll in Academy — and continues, as an alum, throughout the entirety of your writing career.
It’s like stepping on to an ascending escalator where your knowledge, experience, and confidence grows as you complete the 270 fast-paced but incredibly insightful skill-building lessons and exercises… and “level up” through the seven stages of comprehensive learning.
As an Academy student, you gain a deep, unshakeable foundation in the skill of copywriting and the art of persuasive writing…
You’re tested at every stage so the major copywriting concepts crucial to your success are ingrained in you.
You write — a lot.
You get written constructive feedback and direction throughout every level from professional writers… along with weekly live Office Hours with expert writers where you can ask questions and get clarification… ensuring your final copy is of the highest level possible.
You apply your newly learned skills to the kind of real-world writing projects businesses need…
And in doing so, get to build a varied and professional portfolio of writing under the guiding hands of expert copywriters.
Once you’ve ascended through the seven levels of core learning, there’s a final exam that will test you on everything you’ve learned…
Along with a Capstone writing project where you get to incorporate your fresh knowledge and burgeoning writing skills into a series of writing projects businesses need most.
Become a Paid, “Market-Ready” Copywriter in Six Months or Less!
And since Academy’s core curriculum is 100% self-paced and delivered via an online Learning Management System (LMS) similar to what top universities use…
Students able to dedicate an hour or two per day can complete their training in six months or less.
And because you learn marketable skills as you go, there’s a very good chance you could be earning money as a writer well before you complete your full training.
But there’s more…
— Copywriter Practicums —
The Most Important (and Valuable) Experience Any New Writer Can Have
Upon graduation you’ll be invited, at no additional charge, to a series of Academy’s exclusive Copywriter Practicums…
Simply put, practicums are incredibly valuable “simulated” learning environments where you gain added confidence by actually getting to see and experience what it’s like to be hired and “work” for an actual client…
Everything from the first “intake” call with the client… to understanding the scope of the project… to the writing project itself… to submitting your drafts…
You’ll know exactly what clients expect of you and how to exude total professionalism — in a safe “can’t fail” environment.
Better still, immediately after graduation you’ll get to participate in — not one — but THREE Copywriter Practicums — so you gain experience working with clients offering a variety of products and services.
And because each Practicum comes with its own writing assignment (also with professional feedback and review!), you further bolster your ever-growing portfolio of writing.
Resources and Ongoing Education…
For the Entirety of Your Career
There are more benefits Copywriting Academy students and alum enjoy — including many that last the entirety of your writing career…
Like an open invitation to our monthly “Deep Dive” discussions, where we invite you to join in on our “roundtable” discussions about higher-level copywriting strategies and important trends within our industry…
… as well as lifetime access to live weekly Office Hours where you’ll have an “open forum” to ask our experts anything about writing, clients, and the business of freelance copywriting.
Academy alum also can choose from up to six practice writing assignments you can submit for professional feedback to keep your skills sharp — as well as lifetime access to AWAI’s exclusive WritersWanted, the industry’s largest jobs board for copywriters.
As an Academy member, you’ll also have lifetime “pass-key access” to our Professional Resources rooms jam-packed with amazing tools for working copywriters — including Swipe Files, project templates, headline starters, “First-to-Final” copywriter project case studies, and more.
And with many more benefits to be added as the program evolves — Academy is the most complete immersion into the world of copywriting and business-building you will find.
Now Accepting “FOUNDER’S CLASS” Applications
As you can imagine, Academy is a serious investment in your professional education.
As far as cost goes, it’ll be on par with most professional training from top educational centers offering industry certifications…
Which, as you may already know, can range anywhere from $5,000 — all the way up to $16,500 (or more).
But as you’ll see in the program summary I’ve attached below…
We’re offering special pricing for “Founder’s Class” members as part of this special “pre-launch” opportunity…
Where — for a very limited time — you get lifetime access to all the training and benefits…
For a mere fraction of the price it will be when we launch Academy industry-wide in 2024!
Of course, even at the full tuition price, Copywriting Academy is nowhere near what you’d pay at any college or university…
And given the massive demand that exists right now for copywriters…
The professional fees skilled copywriters earn…
And the fact you could start earning money as a writer while you’re still “in class” learning…
It’s possible to earn back your entire tuition cost from one project for a single client…
Not to mention long-term earning potential and all the doors copywriting and a firm grasp of digital marketing practices can open up for you!
Again, your special pricing can be found below…
But first, I’ve attached a working summary of Academy benefits — including a closer look at the alliance of experts you’ll be learning from… the core seven levels of Academy curriculum… and more.
Thank you for being a part of our “Founder’s Class” invitation…
Rebecca and I look forward to welcoming you to Academy!
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