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How To Earn (An Extra) $100,000
Per Year With Information Products

When Walt Disney’s girls were young, Saturdays were set aside to spend time with him. He would take them to various spots where the girls would play and enjoy themselves. As he watched them play, it occurred to him that he was on the outside looking in. He dreamed of a place where children and parents could play together. Disneyland became that place.

What started out as a heartwarming expression of love for his own girls, and a desire to help other parents connect with their children, developed into a multi-billion dollar business.

While making money may not have been the initial objective, it certainly turned into quite the money-maker!

In today’s lesson, I’m going to show you how to turn your business into “quite the money-maker” (although, probably not a “multi-billion dollar business – sorry!). But I want to stress something before we dive into the main body of teaching. The surest way that I know of to make money selling information products is to provide content that enables other people to achieve their goals and reach their dreams.

In the quote above, Zig Ziglar expresses this quite nicely when he commented, “You will get all you want in life if you help enough other people get what they want.” Walt Disney knew this secret as well. When he created a place where children and parents could delight together, money soon followed. And a lot of it.

Herein lies the foundation of your information business…

While it results in getting what you want (financial gain), it originates in helping others get what they want.

Everything I’m about to share with you needs to be built upon this premise. When you do the four things I’m going to suggest to you, they should be done with the intention of helping others get what they want. When that happens, you will get all you want. Money will follow. A lot of it.

“There is a spiritual aspect to our lives – when we give we receive – when a business does something good for somebody, that somebody feels good about them!”

Ben Cohen (Ben And Jerry’s)

Psychologists call this the “law of reciprocity”. The Bible refers to it as “reaping what you sow.” However you want to label it, the concept is the same: what you do for others not only benefits them, but it returns as a benefit to yourself.

With every information product I create, I always strive to create something that is loaded with benefit to the typical customer. That’s why I share so many details. And provide so many examples. And give so many tips. When you make your way through my information, I want you to “feel good” about me and my products. I know that the end result will be beneficial to us both.

Whether you sell to business people or parents or bodybuilders or educators or mechanics or whoever, do yourself a favor: help them get what they want. In doing so, you will automatically increase your business bottom line. That is, after all, the goal. Right?

With that foundation in mind, let’s look at four key components of a six-figure strategy for your information business.

If you have not yet reached the “six-figure” annual income level with your information business, then this should serve as a good primer to illustrate what is necessary for you to do so. If you are already beyond that level, then doing these things can add “another” $100,000 to your bottom line. Actually, the potential is much higher, but I don’t want to be too zealous.

Important: If you are not already selling information products online, this training is not recommended for you. Your first step is to create your own product. I recommend you begin with The Premium Product System at

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