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Dear Small Business Owner,

Picture it…

It’s California, 1848. A man by the name of James. W. Marshall finds gold in Coloma. Word spreads quickly. In a matter of a few years over 300,000 people will flood California to look for their fortune.

The first prospectors had it easy. Gold was everywhere and easy to find. Heck, all you had to do was dig with your hands to find it. If you didn’t have a pan for prospecting, even a kitchen bowl would do.

But soon all the easy pickings were gone. Those who came without the right tools couldn’t access the gold that was hidden behind hard rocks. The only ones who discovered gold and struck it rich were those with the sophisticated tools and skills needed to extract large volumes of gold in hard-to-reach places.

You know what? That’s exactly what’s happening today for those who’re using email marketing to build their businesses…

The Only Business Owners Making Money
With Email Marketing Today Are the Ones
Who’re Using the Right Tools and Strategies…

And the good news is that you’re about to get your hands on these tools and strategies!

Think about it…

Back in the 1990s it was ridiculously easy to make money with a mailing list. Email was a new-fangled invention and folks signed up for newsletters like crazy because they loved getting email. What’s more, they read every single email they received.

Talk about a gold rush. For email marketers it was like standing in a California river in 1848 – all you had to do was reach down and grab a handful of gold.

Today it’s all different. Your prospects are tired of email. They guard their addresses like a hungry pit bull guards a juicy steak. Their inboxes are overflowing, their time is short, and so they trash dozens of emails daily without even looking at them. Your emails are probably sitting in the trash right now.

Simply put…

If Your Newsletter Subscribers Aren’t Even Opening Your
Emails, Then You’re Not Making Any Money…

That’s why Job #1 is for you to get people to open your emails. Job #2 is to get them to read the entire email. And Job #3 is to get them to click on the links in your emails and buy what you’re selling.

If you’re not making as much money as you should be with your list, then something is wrong. And I’m here to help you fix it.

You know what one of my secrets to success is? I know how to build a responsive mailing list. I know how to write sizzling emails that people open, read, click on and buy from. And now I’d like to share my email marketing secrets with you…

Introducing “Promo Payoff” – A Jam-Packed Course and
Template Set That Gives You Everything You Need to
Start Creating Sizzling Emails That People Open, Read,
Click On and Buy From!

This isn’t just some ebook – this is a three-module home study course that includes tips, tricks and strategies for creating a responsive mailing list. Plus you’ll even get dozens of templates to help you create compelling subject lines and emails.

Just look at what you get instant access to when you order today…

Module 1: Promo Copy Clinic
How To Get Others To Open And Read Your Promos

This is the “meat and potatoes” part of the course where you’ll find out everything you need to know about creating effective, revenue-boosting emails, including:

  • You’ll discover 9 surefire secrets for getting subscribers to eagerly open every single one of your emails – these tips work for everybody, no matter what you’re selling!
  • You’ll find out how to create the type of newsletter that everyone wants to subscribe to and everyone can’t wait to read!
  • You’ll get five tips for creating compelling subject lines – watch your open rate soar once you start using them!
  • You’ll find out which 2 components every subject line must have – if you don’t include at least one of these components, your emails won’t get opened. Period.
  • You’ll get 25 amazingly effective “plug and play” subject line templates – now creating your own click-inducing subject lines is easier than ever!
  • We’ll dissect the 7 essential parts of a sales email to make it easy for you to create your own high-response emails – this surefire formula works no matter who’s on your list and no matter what you’re selling!
  • You’ll discover a surefire way to hook readers in the first few lines of your email and keep them hanging eagerly on your every word!
  • You’ll find out how to uncover and share the “hidden benefit” of an offer – this is what turns readers into rabid buyers!
  • You’ll get a nifty trick for cracking even the hardest prospects and putting them in a buying mood!
  • You’ll learn the #1 strategy for getting subscribers to click the “buy now” button immediately!
  • You’ll find out why an overlooked part of your email is actually the most important component of all – and how to use it for maximum profit!
  • You’ll get a complete email sales copy template – just fill in the blanks to create your own high-response sales letter in a matter of minutes!

And much, much more – everything you need to know about creating emails that your subscribers will open, read and buy from!

Module 2: Promo FireStarters
Swipe File of 75 “Copy And Paste” Pieces of Promotional Kindling

You know why some emails almost never get read? Because reading them is as boring as watching grass grow. If you want to create riveting emails, then you need to do something different – tell a story, share a quote, create an analogy. And that’s exactly what these 75 emails starters do. This set includes quotes, weird facts, sports trivia, info about famous people and much more.

Just copy and paste a starter into the beginning of your email, write the rest of your email and send it off to your list – you’ll be amazed at how well these starters engage your audience!

Here’s why you’ll love these email starters:

  • You’ll save time using these starters. No more staring at the screen as you struggle to come up with an email – just drop a starter in and let it lead you to writing an engaging email!
  • These starters really engage your audience. They’ll work to draw your readers into your email like metal shavings to a magnet. Getting people to read your emails has never been easier!
  • You can use these starters in any niche. Whether you’re catering to people who want to lose weight, dog owners, people who suffer from allergies, bankers or anyone else, you’ll find plenty of starters to engage your audience.
  • There’s something for everyone. From quotes to sports trivia to science to pop culture, these starters appeal to a wide variety of interests. Your readers will love them!

Here’s an example:

Are you waiting for the perfect moment?

Anne Frank said:

“How wonderful it is that nobody need wait a single moment before starting to improve the world.”

That’s incredibly insightful for a child. And you know what? She was absolutely right. We don’t need to wait a single moment to improve the world… or to improve ourselves.

If we wait for the “perfect moment,” you can bet it will never come. Life gets in the way. We create more excuses. Our goals keep getting shoved to the back burner.

So forget about waiting for the perfect moment to begin, because that moment is NOW…

[Transition to how readers can begin some niche specific task or activity…]

Point is, the right tools make it easy for you to develop effective email marketing campaigns that get subscribers to open, read and buy from your emails. And that’s why you also get a second set of templates…

Module 3: Promo To Go
Set of 50 “Fill-In-The-Blanks” Promotional Announcements

You’ll get everything from reminders to promotional emails to announcement templates in this 50-email set. Just fill in a few blanks, sign your name and send it out to your list. You’ll create emails in just a few minutes – it’s easy!

You can use these “plug and play” emails in a variety of ways, including:

  • Boost your sales using the promotional templates.
  • Whet your readers’ appetites for an upcoming product launch.
  • Remind your readers of an approaching deadline to encourage them to buy now.
  • Announce a viral contest to grow your subscriber base.

Let me give you an example template to show you just how easy it is to compose emails using these templates:

What would you do if [something good happened]?

Hi [First Name],

Imagine this…

You [do something, like write a novel]. A short time later, you [get a good result, like hit the bestseller list].

Sound impossible, or at least a little unlikely?

It’s not. And that’s because all you need to know to [get a good result] is inside this [book, video, webinar, etc]: [link].

Get yours now and you’ll discover:

  • How to [get a benefit].
  • The #1 way to [get another benefit].
  • The secret of [getting a good result].

And much more. Check it out now at: [link] – you’re going to like what it does for you!

[sign off]

P.S. Act now and you’ll also get [another benefit] – go to: [link]

Bottom line: there’s something in this template pack for just about every occasion, and you can use these 50 templates to save time whenever you need to compose an email!

Module 4: Promo Idea Lab
52 Ways To Create Special Promotional Offers

There are dozens of different ideas for creating promotional offers that get orders fast. In this module, we’ll highlight the best 52 ways, including lots of examples to get your creative juices flowing fast!

One of the best ways to keep your newsletter subscribers excited and paying attention is by sending them a variety of emails – and that includes sending them a variety of promotional offers.

To that end, you’re about to discover
52 promotional offers to send to your list.

In the first half of this report you’ll discover 26 different ways to create promotional offers based on contests, bonus incentives, discounts, special sales and a whole lot more.

In the second half of the report we’ll focus on incentives, where you’ll discover 26 clever ways to use discounts and bonuses to create excitement and boost your conversion rates.

  • This module provides you with a new and fresh way to get people to buy from you for every single week of the year!
  • These are time-tested, proven-to-work methods that I have personally been using for more than a decade to get orders!
  • You can use these strategies to create a powerful, ongoing promotional punch for your favorite product or service — watch your conversion rates soar as you combine these ideas week after week! Or…
  • You can use these order-producing ideas for one-off promotions for a variety of products and services, or mix-n-match them in any way you choose to get sales for an entire arsenal of offers.
  • You will never run out of ideas for promotional offers again with this idea lab module – with enough ideas to last for a year, plus variations to last indefinitely, this is a resource that you will use over and over again!

Want a quick look? Here is one of the 52 ideas that you will discover in just a few minutes…

Idea #16: Retire Or Semi-Retire A Product.

Nothing spurs sales like scarcity. That’s why you may want to consider retiring or at least semi-retiring a product, by removing it completely from the market for as little as a few months to forever.

Tip: Be sure to focus on the scarcity and run this promo for a few weeks before you retire the product.

Here are examples of how to put this idea to work. You might say:

1. This is the last time I’m ever going to offer this live workshop, so order now!

2. is going off the market completely in two weeks, so be sure to claim your copy of this package now before it’s too late.

3. I’m taking this software off the market for the next six months to tweak it, revamp it and make it more powerful than ever. Order now to start using it today – and you’ll get a free upgrade when the new version comes out!

Listen, these four modules give you absolutely everything you need to create high-response, revenue-generating emails. But I want to make it even easier on you by including these value-added accessories for free…

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