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Whiteboard Friday

How to Beat Your Competitor’s Rankings with More *Comprehensive* Content – Whiteboard Friday
Content | Whiteboard Friday

Rand’s three-step process for improving your “content comprehensiveness” will help you answer all of a searcher’s questions and help you beat out competitors for those higher-ranking positions.

How Can Small Businesses/Websites Compete with Big Players in SEO? – Whiteboard Friday
Advanced SEO | Basic SEO | Whiteboard Friday

It may seem like an uphill battle to compete with big sites in the SERPs, but there are tangible SEO benefits to running a smaller site. In this Whiteboard Friday, Rand explains how small sites can target opportunities the big sites can’t, despite their natural advantages.

How to Craft the Best Damn E-commerce Page on the Web – Whiteboard Friday
E-Commerce | Whiteboard Friday

From your top-level nav to your seal-the-deal content, there are endless considerations when it comes to crafting your ecommerce page. Using one of his personal favorite examples, Rand takes you step by detailed step through the process of creating a truly superb ecommerce page in today’s Whiteboard Friday.

Content Gating: When, Whether, and How to Put Your Content Behind an Email/Form Capture – Whiteboard Friday
Content | Whiteboard Friday

Have you ever considered gating your content to get leads? Whether you choose to have open-access content or gate it to gather information, there are benefits and drawbacks you should be aware of. In today’s Whiteboard Friday, Rand weighs the pros and cons of each approach and shares some tips for improving your processes.

How to Build a Facebook Funnel That Converts – Whiteboard Friday
Social Media | Paid Search Marketing (PPC) | Whiteboard Friday

Are you getting the most out of your Facebook ads? In this guest-hosted Whiteboard Friday, Ryan Stewart outlines his process for using remarketing and targeted content creation to boost conversions.

Penguin 4.0: How the Real-Time Penguin-in-the-Core-Alg Model Changes SEO – Whiteboard Friday
Advanced SEO | Search Engines | Whiteboard Friday

Penguin 4.0 has finally rolled out as a core part of Google’s algorithm. In this Whiteboard Friday, Rand explains Penguin’s past, present, and future, offers his analysis of the rollout so far, and gives advice for going forward (hint: never link spam).

Optimizing for RankBrain… Should We Do It? (Is It Even Possible?) – Whiteboard Friday
Search Engines | Whiteboard Friday

RankBrain is unlike any of the classic Google algorithms we’ve dealt with in the past. In today’s Whiteboard Friday, Rand tackles the question of what RankBrain actually is and whether SEOs should (or even can) optimize for it.

How to Appear in Google’s Answer Boxes – Whiteboard Friday
Advanced SEO | Search Engines | Whiteboard Friday

Featured snippets are here to stay, and they’re proving to be an important goal in the never-ending quest for rankings. In this Whiteboard Friday, Rand explains the 3 types of featured snippets and how you can best position yourself to grab those coveted spots in the SERPs.

How To Support Data with Real-Life Interviews – Whiteboard Friday
Business Practices | Whiteboard Friday

We have analytics, so are interviews still important? In today’s Whiteboard Friday, Onward’s Rebekah Cancino shows us just how important they are, and how you can get the most from them.

Weird, Crazy Myths About Link Building in SEO You Should Probably Ignore – Whiteboard Friday
Link Building | Whiteboard Friday

From where to how to when, there are a number of erroneous claims about link building floating around the SEO world. In today’s Whiteboard Friday, Rand sets the record straight on 8 of the more common claims he’s noticed lately.

Why It’s a Bad Idea to Only Create Content for Your Specific Target Audience – Whiteboard Friday
Whiteboard Friday

We need to think about a broader spectrum of content than “what our target audience wants.” In today’s Whiteboard Friday, Rand covers the nuance we should all have in mind when figuring out what content to create next.

Why Every Website (Not Just Local Sites) Should Invest in Local Links and Citations – Whiteboard Friday
Local SEO | Whiteboard Friday

Have you been ignoring local link and citation building because you’re an online-only or non-local website? In today’s Whiteboard Friday, Rand explains why all sites should consider chasing local links and citations, suggesting a few different ways to discover opportunities in your areas of focus.

When and How to Listen to Google’s Public Statements About SEO – Whiteboard Friday
Marketing Industry | Whiteboard Friday

When Google says jump, it’s hard not to jump. We often take the words of Google representatives as law, but it’s important to understand subtleties and to allow for clarification with time. In today’s Whiteboard Friday, Rand discusses some angles to consider that will help you stay grounded when the “Big G” makes a statement about SEO.

How to Build a Killer Content → Keyword Map for SEO – Whiteboard Friday
Content | Keyword Research | Whiteboard Friday

You’ve got content on your site that doesn’t intentionally target any keyword. But how do you identify those opportunities and, most importantly, capitalize on them? In today’s Whiteboard Friday, Rand illustrates the process of creating your own content-to-keyword map to discover where to optimize, what content to build, and how to intelligently target keywords when you’re auditing a site.

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